Summary

In August the group spent £18,886 across Meta and Google and received 730 enquiries at £25.87 each. Enquiries were 8% up on July, with spend 5% up on July.

Composite bonding brought in the most Meta enquiries this month (133 at £17.33 each).

The figures

Meta enquiries by treatment

Brand film spend is included under new patients and brand. It is there to be seen rather than to collect enquiries, so that line always looks dearer than the rest.

What we did this month

• Set up conversion tracking across the website forms and the Meta lead forms.
• Launched the first campaigns for implants, bonding, aligners and whitening across the four clinics.
• Connected the enquiry inbox, so each enquiry can be followed through to a booked consultation.

Plan for next month

• Restructure the Google search campaigns now there is enough data to see which searches lead to enquiries.
• Write the first automated patient emails for your approval.
• Begin the autumn event campaign for new patients.

The live figures behind this report are on the Ads and Growth pages, where you can pick any dates you like.