September 2026 monthly report
Prepared by Nuvic · 4 October 2026
Summary
In September the group spent £21,055 across Meta and Google and received 910 enquiries at £23.14 each. Enquiries were 25% up on August, with spend 11% up on August.
Seasonal events brought in the most Meta enquiries this month (151 at £17.47 each).
The figures
| Channel | Spend | Enquiries | Cost per enquiry |
|---|---|---|---|
| Meta (Facebook and Instagram) | £14,350 | 647 | £22.18 |
| £6,705 | 263 | £25.49 | |
| Total | £21,055 | 910 | £23.14 |
Meta enquiries by treatment
| Treatment | Spend | Enquiries | Cost per enquiry |
|---|---|---|---|
| Seasonal events | £2,638 | 151 | £17.47 |
| Composite bonding | £2,303 | 149 | £15.45 |
| Dental implants | £3,614 | 95 | £38.04 |
| Clear aligners | £2,768 | 94 | £29.45 |
| Teeth whitening | £1,107 | 88 | £12.58 |
| New patients and brand | £1,920 | 70 | £27.43 |
Brand film spend is included under new patients and brand. It is there to be seen rather than to collect enquiries, so that line always looks dearer than the rest.
What we did this month
- Rebuilt the Google search campaigns around one campaign per treatment, with the clinic towns as separate ad groups.
- Added the enquiry reply email, so every new enquiry hears from the practice within a minute.
- Refreshed the new patient adverts with the autumn event artwork.
Plan for next month
- Introduce the second round of implant and bonding artwork.
- Tighten the search terms on the emergency dentist campaign, where some clicks were out of area.
- Review how quickly each clinic is calling new enquiries back.
The live figures behind this report are on the Ads and Growth pages, where you can pick any dates you like.