October 2026 monthly report
Prepared by Nuvic · 4 November 2026
Summary
In October the group spent £19,745 across Meta and Google and received 784 enquiries at £25.18 each. Enquiries were 14% down on September, with spend 6% down on September.
Composite bonding brought in the most Meta enquiries this month (155 at £15.44 each).
The figures
| Channel | Spend | Enquiries | Cost per enquiry |
|---|---|---|---|
| Meta (Facebook and Instagram) | £12,643 | 522 | £24.22 |
| £7,101 | 262 | £27.10 | |
| Total | £19,745 | 784 | £25.18 |
Meta enquiries by treatment
| Treatment | Spend | Enquiries | Cost per enquiry |
|---|---|---|---|
| Composite bonding | £2,393 | 155 | £15.44 |
| Dental implants | £3,846 | 123 | £31.27 |
| Clear aligners | £2,954 | 107 | £27.61 |
| Teeth whitening | £1,433 | 71 | £20.18 |
| New patients and brand | £2,017 | 66 | £30.56 |
Brand film spend is included under new patients and brand. It is there to be seen rather than to collect enquiries, so that line always looks dearer than the rest.
What we did this month
- Launched the second round of implant and bonding artwork after your sign-off, and paused the two oldest designs.
- Moved budget from the weakest whitening campaign into implants at the two busiest clinics.
- Added a short qualifying question to the lead forms, so reception can see the treatment and preferred clinic before calling.
Plan for next month
- Start the seasonal whitening offer once the new artwork is approved.
- Test a shorter landing page for clear aligners against the current one.
- Finish call tracking so phone enquiries are counted alongside forms.
The live figures behind this report are on the Ads and Growth pages, where you can pick any dates you like.