You’re looking at a demo. Demo Dental Group is made up, and so is every figure.
See it with your clinic’s numbersPhone reports, 15 Oct 2026 to 13 Nov 2026
| Source | Leads | Contacted | Consults | Won |
|---|---|---|---|---|
| Meta ads | 41 | 100% | 32% | 12% |
| Google ads | 36 | 97% | 28% | 17% |
| Website | 30 | 100% | 37% | 17% |
| Business Profile | 17 | 100% | 24% | 0% |
| Referral | 12 | 100% | 25% | 17% |
Contacted means an outgoing call or text to the lead's number after it arrived.
| Calls by source | Calls | Answered | 1 min+ | Voicemail | Booked |
|---|---|---|---|---|---|
| Google Ads · CentralGoogle Ads | 223 | 75% | 122 | 34 | 58 |
| Website · NorthsideWebsite | 165 | 75% | 96 | 25 | 40 |
| Meta ads · RiversideMeta ads | 161 | 80% | 111 | 15 | 33 |
| Business Profile · WestgateGoogle Business Profile | 145 | 73% | 85 | 21 | 42 |
| Source | Leads | Median wait | Slowest 10% | ≤ 5 min | ≤ 1 h | Same day |
|---|---|---|---|---|---|---|
| Meta ads | 41 (41 reached) | 4 min▼ 3 min | 13.9 h | 51% | 76% | 95% |
| Google ads | 36 (35 reached) | 1 min▼ 1 min | 15.9 h | 71% | 80% | 97% |
| Website | 30 (30 reached) | 2 min▼ 57 s | 4.3 h | 80% | 87% | 100% |
| Business Profile | 17 (17 reached) | 4 min▲ 2 min | 1.3 h | 65% | 82% | 100% |
| Referral | 12 (12 reached) | 6 min▼ 32 min | 12.4 h | 42% | 75% | 92% |
64% of leads were reached inside five minutes: that is the window where most of them still answer. Keep it there.
Missed calls peak Fri 18:00–19:00 (8 of 8 unanswered): that is the slot to add cover or switch the phone to ring everyone.
| Person | Dials | Conversations | Consults | Close rate |
|---|---|---|---|---|
| Priya Nair | 190 | 70 (37%) | 15 | 21% |
| Tom Hadley | 148 | 54 (36%) | 9 | 17% |
| Megan Brooks | 92 | 22 (24%) | 2 | 9% |
Priya Nair turns 21% of conversations into consults, Megan Brooks 9%. Listen to two of Priya Nair's booked calls together and copy the close.
| Source | Leads | Treatments | Value | £ per lead |
|---|---|---|---|---|
| Google Ads · Centralphone campaign | 44 | 9 | £22,945 | £521 |
| Google adslead source | 36 | 6 | £18,490 | £514 |
| Meta adslead source | 41 | 5 | £18,370 | £448 |
| Websitelead source | 30 | 5 | £11,810 | £394 |
| Meta ads · Riversidephone campaign | 15 | 3 | £8,555 | £570 |
| Website · Northsidephone campaign | 18 | 1 | £5,120 | £284 |
| Referrallead source | 12 | 2 | £2,155 | £180 |
| Business Profile · Westgatephone campaign | 12 | 1 | £375 | £31 |
| Business Profilelead source | 17 | 0 | — | — |
Business Profile sent 17 leads and no treatment: cut or rework that source before adding budget. Google ads earns the most per lead (£514).
What the dialler recorded on outgoing calls
42 leads sat in four week follow up: the four attempts didn't reach them. Try a text between attempts and a different time of day.
| Automation | Sent | Replied ≤ 24 h | Queued | Failed | Skipped |
|---|---|---|---|---|---|
| New lead: instant text | 131 | 41 (31%) | 1 | 2 | 1811 Landline number · 5 Already replied · 1 Opted out of texts |
| Missed call: text back | 64 | 27 (42%) | 2 | 1 | 3421 Landline number · 10 Already replied · 3 Opted out of texts |
| No answer: follow-up text | 158 | 28 (18%) | 3 | 2 | 1811 Landline number · 5 Already replied · 1 Opted out of texts |
| Consultation reminder, the day before | 63 | 35 (56%) | 1 | 1 | 32 Landline number |
131 of 416 texts got a reply within a day (31%). A reply is a conversation: make sure someone answers the thread the same day.
| Person | Calls | Reached | Talk time | Voicemails | Booked | Call back | No answer | Notes |
|---|---|---|---|---|---|---|---|---|
| Priya Nair | 190 | 90 (47%) | 5:42 | 33 | 15 | 19 | 79 | 86 |
| Tom Hadley | 148 | 68 (46%) | 4:20 | 24 | 9 | 13 | 61 | 71 |
| Megan Brooks | 92 | 33 (36%) | 1:49 | 21 | 2 | 4 | 46 | 44 |
| When | Source | Name | Phone | First contact after | Stage now |
|---|---|---|---|---|---|
| 12 Nov, 21:02 | Google ads | Grace Patel | 07700 900955 | Not yet | New Lead |
| 12 Nov, 11:03 | Meta ads | Oscar Lowe | 07700 900103 | 4 min | New Lead |
| 12 Nov, 10:17 | Referral | George Sutton | 07700 900720 | 26 min | New Lead |
| 12 Nov, 09:46 | Google ads | Harry Vickers | 07700 900338 | 3 min | New Lead |
| 11 Nov, 21:54 | Meta ads | Bethany Lowe | 07700 900015 | 12 h | New Lead |
| 11 Nov, 18:48 | Meta ads | Aisha Walker | 07700 900397 | 1 min | Contact Attempt #1 |
| 11 Nov, 12:59 | Business Profile | Jack Yates | 07700 900632 | 2 min | Contact Attempt #1 |
| 11 Nov, 10:56 | Google ads | Harry Bennett | 07700 900779 | 23 h | Contact Attempt #1 |