199 enquiries at £24.66 each in the last 7 days. Up from £22.96 the week before.
6 Nov to 12 Nov, against 30 Oct to 5 Nov. £3,298 on Meta and £1,608 on Google.
£4,907Spend, 7 days 0% against last week
199Enquiries −7% against last week
£24.66Cost per enquiry +7% against last week
1.7%Click rate 0% against last week
What to change
5 for the ads, 13 Nov
Put more behind Winter Whitening Offer
MetaHigh impact
£424 bought 34 enquiries in the last 7 days at £12 each, against £24 across Meta. It is the cheapest enquiry in the account and has not slowed since launch.
Raise its daily budget by 20% and hold for four days. If the cost per enquiry stays under £18, raise it again.
Then watch: Cost per enquiry, Winter Whitening Offer | All Clinics | Lead Form
The Leicester whitening ads have worn out
MetaHigh impact
£33 an enquiry over the last 7 days (4 from £133), up from £24 in the month before. The same two adverts have run to the same audience since the summer.
Swap in the "Winter whitening now £199" artwork, which is converting at a third of the cost elsewhere, and pause "Up to 8 shades brighter · Feed".
Then watch: Cost per enquiry, Whitening | Riverside Leicester | Lead Form
Pause Google whitening in Leicester
GoogleHigh impact
£105 spent in the last 7 days without a single conversion. Before that it was already the dearest campaign in the account.
Pause "Search | Teeth Whitening | Leicester" and move its £15 a day to the emergency campaign, which is limited by budget most afternoons.
Then watch: Google conversions, week on week
Move the Coventry aligner campaign onto a lead form
MetaMedium impact
Sending people to the website costs £55 an enquiry in Coventry (4 from £220). The same offer on a lead form costs £21 across all four clinics.
Duplicate the Coventry ad set into the lead-form campaign with the Westgate clinic pre-selected, and switch the website version off once the new one has 20 enquiries.
Then watch: Cost per enquiry, Westgate Coventry aligners
Emergency searches are the best value on Google
GoogleMedium impact
19 calls and bookings from £212 in the last 7 days: £11 each, against £25 across the whole account (£13 the week before).
Lift the daily budget from £30 to £40 and add the Saturday morning schedule for Birmingham and Nottingham, where the diary has room.
Then watch: Cost per conversion, Search | Emergency Dentist | All Clinics
Meta, live now
12 campaigns, £3,298, 140 enquiries
Last 7 daysSpendEnq.EachClick rateChange
Implants | Central Birmingham | Lead Form2 ad sets£50414£36.01−22% against last week1.2%−22% against last week
Birmingham +15mi · 40-65+3 ads£3279£36.38−1% against last week1.2%−1% against last week
Implants from £1,995 · FeedLive£1624£40.38+46% against last week1.3%+46% against last week
Eat, laugh, smile again · FeedLive£98.404£24.60−50% against last week1.2%−50% against last week
Implants from £1,995 · StoriesLive£67.511£67.51+4% against last week1.1%+4% against last week
Lookalike · past implant enquiries2 ads£1775£35.34−61% against last week1.2%−61% against last week
Implants from £1,995 · FeedLive£1073£35.58−67% against last week1.2%−67% against last week
Eat, laugh, smile again · StoriesLive£69.952£34.98−51% against last week1.1%−51% against last week
Clear Aligners | All Clinics | Lead Form2 ad sets£46222£20.98−19% against last week1.6%−19% against last week
Midlands · 24-45 · broad3 ads£28111£25.52+34% against last week1.6%+34% against last week
Straighter teeth in 6 months · FeedLive£1418£17.58+32% against last week1.7%+32% against last week
Straighter teeth in 6 months · StoriesLive£72.101£72.10+111% against last week1.5%+111% against last week
The brace nobody notices · FeedLive£67.982£33.99−4% against last week1.4%−4% against last week
Retargeting · site visitors 30d2 ads£18111£16.45−73% against last week1.7%−73% against last week
Straighter teeth in 6 months · FeedLive£1088£13.49−76% against last week1.8%−76% against last week
The brace nobody notices · StoriesLive£72.983£24.33−66% against last week1.5%−66% against last week
Winter Whitening Offer | All Clinics | Lead Form1 ad sets£42434£12.48−6% against last week2.4%−6% against last week
Midlands · 21-45 · broad3 ads£42434£12.48−6% against last week2.4%−6% against last week
Winter whitening now £199 · FeedLive£20518£11.37+14% against last week2.6%+14% against last week
Winter whitening now £199 · StoriesLive£13412£11.19−58% against last week2.3%−58% against last week
Up to 8 shades brighter · FeedLive£85.504£21.38+53% against last week2.0%+53% against last week
Implants | Northside Nottingham | Lead Form1 ad sets£3956£65.82+101% against last week1.1%+101% against last week
Nottingham +12mi · 40-65+3 ads£3956£65.82+101% against last week1.1%+101% against last week
Implants from £1,995 · FeedLive£1752£87.73+198% against last week1.1%+198% against last week
Eat, laugh, smile again · FeedLive£1382£68.99+145% against last week1.1%+145% against last week
Eat, laugh, smile again · StoriesLive£81.462£40.73−46% against last week1.0%−46% against last week
Composite Bonding | Central Birmingham | Lead Form1 ad sets£31219£16.40+58% against last week1.9%+58% against last week
Birmingham +10mi · Women 22-443 ads£31219£16.40+58% against last week1.9%+58% against last week
A new smile in one visit · FeedLive£14212£11.85+44% against last week2.1%+44% against last week
A new smile in one visit · StoriesLive£91.963£30.65+185% against last week1.8%+185% against last week
Chips and gaps, gone by lunch · FeedLive£77.354£19.340% against last week1.8%0% against last week
Composite Bonding | Riverside Leicester | Lead Form1 ad sets£23610£23.64+95% against last week1.7%+95% against last week
Leicester +10mi · 22-442 ads£23610£23.64+95% against last week1.7%+95% against last week
A new smile in one visit · FeedLive£1335£26.52+160% against last week1.9%+160% against last week
Chips and gaps, gone by lunch · StoriesLive£1045£20.75+33% against last week1.6%+33% against last week
Clear Aligners | Westgate Coventry | Website1 ad sets£2204£54.90+25% against last week1.0%+25% against last week
Coventry +10mi · 24-452 ads£2204£54.90+25% against last week1.0%+25% against last week
The brace nobody notices · FeedLive£1233£40.89+1% against last week1.1%+1% against last week
Straighter teeth in 6 months · StoriesLive£96.941£96.94+98% against last week1.0%+98% against last week
New Patient Exam | All Clinics | Website1 ad sets£2016£33.53−1% against last week1.3%−1% against last week
Four clinic radius · 25-602 ads£2016£33.53−1% against last week1.3%−1% against last week
New patient exam £45 · FeedLive£1195£23.84−81% against last week1.4%−81% against last week
Dentistry, done properly · FeedLive£81.991£81.99+422% against last week1.3%+422% against last week
New Patient Exam | Westgate Coventry | Lead Form1 ad sets£17210£17.22−40% against last week1.5%−40% against last week
Coventry +6mi · 25-602 ads£17210£17.22−40% against last week1.5%−40% against last week
New patient exam £45 · FeedLive£1147£16.34−56% against last week1.6%−56% against last week
New patient exam £45 · StoriesLive£57.823£19.27−2% against last week1.4%−2% against last week
Whitening | Northside Nottingham | Lead Form1 ad sets£14111£12.84+10% against last week2.1%+10% against last week
Nottingham +8mi · 21-402 ads£14111£12.84+10% against last week2.1%+10% against last week
Professional whitening £249 · FeedLive£82.936£13.82−16% against last week2.2%−16% against last week
Up to 8 shades brighter · StoriesLive£58.325£11.66+43% against last week2.0%+43% against last week
Whitening | Riverside Leicester | Lead Form1 ad sets£1334£33.31−25% against last week1.2%−25% against last week
Leicester +8mi · 21-402 ads£1334£33.31−25% against last week1.2%−25% against last week
Up to 8 shades brighter · FeedLive£93.832£46.92−49% against last week1.2%−49% against last week
Professional whitening £249 · StoriesLive£39.392£19.70−4% against last week1.2%−4% against last week
Brand Film | Midlands | Video Views1 ad sets£97.620–0.7%–
Search | Dental Implants | Birmingham & CoventrySearch£40010£40.02+10% against last week5.9%+10% against last week
Search | Dental Implants | Nottingham & LeicesterSearch£3139£34.77−55% against last week5.7%−55% against last week
Search | Invisible Braces | MidlandsSearch£2855£57.00+26% against last week5.3%+26% against last week
Performance Max | New PatientsPerformance max£2366£39.31+108% against last week1.6%+108% against last week
Search | Emergency Dentist | All ClinicsSearch£21219£11.17−14% against last week9.3%−14% against last week
Search | Teeth Whitening | LeicesterSearch£1050–−100% against last week3.9%−100% against last week
Search | Brand | Demo DentalSearch£57.2710£5.73−48% against last week31.1%−48% against last week
Google conversions are Google Ads conversions. Warehouse holds data to 12 Nov.
Meta live, cached 10 min. Google to 12 Nov, synced 13 Nov, 06:10. Enquiries are counted the way Meta counts them: the result each ad set optimises for. Growth has the month and the forecast.
Creative library
Demo Dental Group · Meta, as of 2026-11-13
36 ads across 13 campaigns. £72,449 spent for 2,977 leads at £24 each, from 10,042,241 impressions and 149,799 clicks (1.49% click rate).