You’re looking at a demo. Demo Dental Group is made up, and so is every figure.
See it with your clinic’s numbersThe 8 private clinics within 80 km most likely to win the patients you want: how visible they are, what they charge and how they advertise.
The group should not chase the cheapest practice in each town. Price slightly above the local median, show the total and the monthly figure, and make the consultation with a dentist this week the reason to choose a Demo clinic.
| Treatment | The market | Advertise at | Why |
|---|---|---|---|
| Single dental implant | £2,250 to £2,900, median £2,600 | From £2,650 | Above the specialist centre, below the general practices. Lead with what the price includes. |
| Clear aligners | £2,900 to £3,600, median £3,150 | From £3,350 | Mid-market. Include retainers and whitening so the total compares well. |
| Composite bonding | £220 to £280, median £250 | From £265 | Close to the median. Quote per tooth and show a typical six-tooth total. |
| Teeth whitening | £250 to £350, median £297 | From £320 | Slightly above the median. Offer it free with aligners instead of discounting. |
Eight private practices compete hardest for the patients the group wants, two around each clinic. Three of them advertise heavily and publish their prices; the rest rely on their map listing and word of mouth. Implants and aligners are where the money is being spent, and where a clear price and a quick first appointment decide who gets the enquiry.
Birmingham1.0 km away4.9(612)
Top three in Google for implants and aligners in Birmingham, the most reviews of anyone nearby and the busiest ad account on the list.
Nottingham700 m away4.8(431)
First for 'composite bonding Nottingham' and heavy on Instagram, where most of its bonding and whitening enquiries start.
Leicester2.1 km away4.9(523)
A specialist centre that ranks first for implants in Leicester and takes referrals from other practices.
Leicester1.1 km away4.8(356)
Page one in Leicester for aligners and whitening, with a steady run of offer-led ads on Facebook.
Birmingham1.4 km away4.7(284)
Ranks on page one for general private dentistry in Birmingham and runs steady search ads for emergencies and check-ups.
Coventry900 m away4.7(167)
A new cosmetic practice in Coventry that opened last year and is buying attention on Instagram while its search rankings catch up.
Coventry2.9 km away4.5(241)
Appears for implant searches around Coventry and runs a small search campaign, with little else.
Nottingham2.6 km away4.6(198)
Shows on the map for implants north of the city and has a visiting implant surgeon, but does no advertising.
Single dental implant
7 clinics publish a price
Clear aligners
6 clinics publish a price
Composite bonding
5 clinics publish a price
Teeth whitening
6 clinics publish a price
Porcelain veneer
4 clinics publish a price
The two busiest advertisers send new patients to a coordinator first. A consultation with the dentist who will do the work is a real difference, and worth saying in every ad.
Waits of two to three weeks are common nearby. Holding a few consultation slots open each week and advertising them wins the people who are ready now.
Most local prices are 'from' figures with extras added later. A single total, with what it includes, answers the question people are too polite to ask.
Only one competitor opens on a Saturday. Late and weekend consultations suit exactly the working adults who buy aligners and bonding.
Local feeds are full of before and after photos. Short videos that explain how long a treatment lasts and who it suits are almost absent.
The group has more reviews than most, but they are not sorted. Reviews that name the treatment, placed on that treatment's page, do more than a bigger total.
Demo Dental has 12 live Meta ads running now.
For each of the four clinics we searched Google for the main treatments with the town name, noted who appeared in the top results and on the map, read each practice's fee page and reviews, and checked whether they were running ads on Google, Facebook or Instagram. Each practice is scored out of 100: search visibility (40), paid advertising (25), reviews (20) and how close it is to a Demo clinic (15).
National chains, NHS-only practices and anyone more than five kilometres from a clinic were looked at and left out.